Use AI to Understand Your Customer
"Everything that civilization has to offer is a product of human intelligence; we cannot predict what we might achieve when this intelligence is magnified by the tools AI may provide, but the eradication of disease and poverty is not unfathomable."
— Stephen Hawking
It's Monday Morning.
Heads Up: I'm narrowing the scope of this newsletter to creators & entrepreneurs.
If you view yourself as a creator (content or products), an entrepreneur, or a blend of the two, like myself, then I'm speaking to you.
You can't be an entrepreneur or a creator if you don't have customers or an audience. Understanding those customers is crucial to accomplish your goals.
This week, I will show you how to use ChatGPT to understand your audience or customers better.
Prompts & Recipes: 4X Prompts To Help You Understand Your Customer
Q&A: How much of this newsletter is written by you vs. AI?
Recommended: Tweets, articles, & more from this past week.
Prompts & Recipes
Goal: Save time researching our target customers or audience.
Prompt #1: Understand what you don't understand.
When I'm approaching a broad problem with AI, I like to begin by asking it for the information that I may not have.
What do I need to know about understanding my audience or customer’s wants?
You can find the full conversation & response with ChatGPT here.
Prompt #2: Understand your customer segments.
As an AI Business Analyst, assess the potential market segments for my brand.
Description of Brand: A sports betting media brand creating content around NFL betting analysis.
Please provide the analysis in a structured format including key characteristics, potential size, and growth opportunities.Try it out yourself. Replace the description with your own brand's description.
Prompt #3: Describe your customers' interests & pain points.
Describe my target audience for [content or product type] or related to [topic].
What are their demographics, interests, and pain points?Prompt #4: Create customer personas.
Now, we will reference ChatGPT's response as input into the following prompt:
Act as an expert in customer persona analysis.
Develop three buyer personas based on typical demographic information, interests, and pain points that you previously provided.
Provide these personas in a narrative format.Q&A
How much of this newsletter is written by you vs. AI?
None of this newsletter is entirely written by AI. Most of it is not entirely written by me, either.
I use AI to augment each part of the process. It helps me learn as I go, gives me different ideas, and helps me think through additional questions or concepts. That is precisely what I'm going to teach you how to do.
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Have a Wise Week.
That does it for this week's Wise Whale newsletter!
I'll be back in your inbox on Monday with more strategies to save time & money as you build, create, & operate your brands.
Follow me on Twitter for Wise Whale updates this week!
Until then, download this picture and make it your phone's wallpaper.
